A question from new clients arises often. They ask me: what does the process of filing a trademark consist of? Briefly, I will lay out the process we use here at the Roe Law Firm.

First, you must determine whether you need to register a trademark or a copyright. Please refer to the article I previously wrote regarding the differences between trademark vs copyright.

Second, you should have a consultation with a qualified trademark attorney specializing in intellectual property. He should have a discussion with you regarding the nature of your business and the nature of the intellectual property, which you wish to protect. He should also discuss with you an overall comprehensive IP strategy, including trademark surveillance and enforcement. Your attorney should discuss with you the costs of a trademark filing. Our straight forward / nothing's hidden pricing is available for you.

Third, your trademark attorney will perform an extensive search for potentially conflicting trademarks, whether in or outside of your industry or geographic area. International searches are not necessary unless the trademark filing is part of a comprehensive global IP strategy. Global searches can be performed upon request.

Fourth, if a conflicting...