At the dawn of the 21st Century, business began using eCommerce as a very real way to interact with their consumers. They discovered that they could reach many more consumers and provide them with the ease of shopping from home via the internet.
Over the following years, innovations in technology made the internet faster and more interactive. Additionally we saw innovations such as smart phones and their ability to access the internet on the go. Fast forward to today, where consumers have a multitude of options regarding how they connect to the internet to purchase goods or services. There is the desktop, laptop, tablet, smart phone, wifi ready devise, and many more.
Consequently, in a relatively short period we went from a society of brick and mortar businesses where (for the most part) business was done within a relatively small geographic area; to a world populated by virtual storefronts and where geographic location has lost any meaning whatsoever.
When eCommerce started to become commonplace for businesses in the late 20th and early 21st Century it was simply enough for a company to have a presence on the internet, however, today, that is simply a happy memory. The global community of businesses on the internet means...